Kutch Minerals Group manufacturers wide range of Clumping and Non clumping cat litter/pet litter under the brand name of CLEAN UP which is marketed in more then 47 countries though a well established marketing networks.
The state of the art R & D facilities help the company to understand and develop new uses and applications of cat litter.
Private Label
Private Labels / Introduction
For Private Labels Natural Sodium Benonite From Kutch Minerals Mines In India
Today all the leading suppliers of Cat Litter in Europe are aware of scarcity of Natural Sodium Bentonite and have to supply the chemically activated material in the market.
Kutch Minerals Group has been successful to give a Natural Cat Litter, which is naturally SUN DRIED and full of properties of instant clumping, highly absorbent, natural odor control and low dust material.
Requisites for own / Private Brand
A product with its own USPs (unique selling propositions) which distinguish it from the nth number of prevailing brands in the cat / pet litter market.
Access to the end users and their influencers (intermediaries, breeders, catteries, groomers, pet club other pet organizations, etc.
Inform, convince/influence, create interest and sustain the interest.
Convert the interest in to a reason to purchase (customer would like to know the brand and people behind it, reliability and availability of the product etc., so that customers heart and mind are in harmony.
The growth of viable regional market making it a market place.
Emergence of region - specific mass media and availability of professional marketing experts to create regionally rooted campaign/promotional schemes.
Marketing research/hiring of exports.
Huge funds, time and patience to accomplish above task.
Cat / Pet litter market being redefined, consumer preferences are fast changing, manufacturers are engaged in the battle of supremacy.
